This video is shown almost as a performance, in that the two artists are in the video singing to the audience. Not only is this something we had considered originally, but this may also be a convention used in Alternative music videos, however further research into analyzing music videos similar to this will prove this concept either correct or incorrect.
I also noticed the use of photography used in this video for the unusual and colourful shapes. It has been put together using photographs that have been taken constantly after so many strokes of paint have been applied to the shapes to give the effect of a video but in a slightly slower and more artistic way. These clips showing this photography based effect is shown mainly when there are no lyrics.
The use of super close ups in this video and fast cutting is used. The fast cutting occurs more frequently towards the end of the song when the pace picks up a little more. However, close are used throughout the video, although they do appear more so when the song gets a little faster. The close ups are used on the face mainly, but also on the colourful background and on the artists body as the photographic technique is being used with the application of the paint. Close ups, which show the shoulders and above, are also used throughout the video and for a large majority. Whereas mid shots, which show the waist upwards, are used at the end of the video as the paint seems to be disappearing from the female artist's body. This indicates that she is changing from what the male singer knows, which fit in with the lyrics in a fairly subtle but interesting way.
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