Unfortunately, the analysis of the ice cream adverts was not completely finished as we had soon figured out a second idea when we realised our advert would not have been possible.
However, what I did find from the little research I had done was that it appears the main convention used in the advertisement of ice cream is humour as both adverts have quite witty comments or scenes. I thought that this worked well as our advert ideas were both quite humorous ideas.
Our first idea for our ice cream advert, with the man crying on the sofa, in a way you could see the idea of happiness being used as a convention. This is from the fact that he's crying and is eating ice cream as a comfort food, it's almost saying that it cheers you up.
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