Although we were still working on our first idea, we soon planned a second idea for an advertisement for our brand of ice cream in case we found problems with our first.
Our second idea showed a man walking through a graveyard from behind, there would be a cut to inside the church where you saw him opening the doors in slow motion. A close up showing his legs, feet and a plastic bag that he was holding so that the audience could see him walking through the church. He would sit in either a confession box or sit on a seat.
A) If he was in the confession box: there would be a close up of him crying. A voice from the other side of the confession box would ask him what was troubling him, and the man would reach into the bag and start to pull something out, without actually showing the audience what was in the bag. He would then reply "Please forgive me. This is my fourth tub", and hold up the tub of ice cream.
B) If he was sat on the seat: the priest would come over and ask him what was bothering him. The man would reply "This is my fourth tub", you would see a close up of the priest staring at the tub. The priest would then offer to take the tub away, he would do so and he would then be shown sitting in another room eating the ice cream.
However, with this idea we could not think of a suitable slogan for the product that would be themed around the advert. We also found difficulty trying to find a way of extending the advert.
Unfortunately for this idea we could not get the location for our video, having looked into trying to arrange a visit to a local church, we could not get it. We decided that due to the difficulties we were having with our advertising ideas, that we would change to try to create a successful music video.
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