I then looked at the most recent advert for the Magnum Classic. The conventions used in this advertisement weren't as simply to figure out. I found some parts of the advert quite witty, such as the cat driving and the girl fainting at the fireman. Humour is definitely a convention used in this advertisement as that is the reason why I personally enjoyed the advert.
When watching the advert you can see that the girl is peaceful and happy as she's eating this ice cream and doesn't care about what is going on around her. Due to this, I am tempted to say that using the idea of happiness was used as a way to sell this product, and so perhaps happiness is also a convention. Later the voice over states that "when you're having a magnum... nothing else matters", which also indicates happiness.
No comments:
Post a Comment